Data & Privacy

777 fe Privacy Policy – How We Handle Your Personal Data

At 777 fe, your personal data belongs to you. This Privacy Policy explains exactly what information we collect when you use our platform, why we collect it, how it is stored and protected, who we may share it with, and what rights you have over your own data as a player based in Pakistan.

Last updated: June 2025
Your Data, Protected
256-bit SSL encryption, secure storage, and a no-sale policy on personal data. 777 fe treats player privacy seriously.
SSL Encrypted No Data Sales Your Rights

What 777 fe Promises About Your Privacy

Before going into the full policy, here are the six core commitments 777 fe makes to every Pakistani player regarding their personal data.

256-bit SSL Encryption

Every data transmission between your device and the 777 fe platform is protected by 256-bit SSL encryption – the same standard used by major Pakistani banks. Your credentials, payment details, and personal information are never transmitted in plain text.

We Never Sell Your Data

777 fe does not sell, rent, or trade your personal data to any third party for marketing purposes. Your information is used only to operate your account, process payments, comply with legal obligations, and keep the platform secure.

You Control Your Data

Every 777 fe player has the right to access, correct, and delete the personal data held about them. Requests are handled within 30 days. You can also withdraw consent for marketing communications at any time directly from your account settings.

Secure Data Storage

Player data is stored on secure, access-controlled servers. Physical and digital access is restricted to authorised 777 fe staff only. Data is segmented and backed up in encrypted form. Security practices are reviewed and updated regularly.

Minimal Data Collection

777 fe collects only the personal data necessary to operate your account and provide our services. We do not collect data that serves no operational purpose. The specific categories of data we collect are listed clearly in this Privacy Policy.

Breach Notification

In the unlikely event of a data breach that affects your personal data, 777 fe will notify affected players by email within 72 hours of discovering the breach. We will explain what happened, what data was affected, and what steps we are taking.

777 fe

1Who We Are and Scope of This Policy

This Privacy Policy applies to 777 fe, the online betting platform accessible at 777fe.wine. When this policy refers to "777 fe", "we", "us", or "our", it means the operators of the 777fe.wine platform and all services offered through it, including sports betting, live card games, promotions, and account management.

This Privacy Policy applies to all personal data collected from users who visit or register on the 777 fe website regardless of the device used – mobile, tablet, or desktop. It covers data collected during registration, during use of the platform, during customer support interactions, and through the technical operation of the website including cookies.

By creating a 777 fe account or using the platform, you confirm that you have read and understood this Privacy Policy. The Policy should be read alongside the 777 fe Terms and Conditions, which govern the overall terms of service.

This Privacy Policy may be updated from time to time. The current version is always published at 777fe.wine/privacy-policy with the effective date shown at the top of the page. Material changes will be communicated to registered players by email.

2Personal Data We Collect

777 fe collects personal data from Pakistani players through several channels: directly during account registration and use, automatically through platform technology, and through payment processing. The categories of data we collect are as follows:

2.1 Data You Provide Directly

  • Registration data: Full name, date of birth, email address, mobile number, and residential address in Pakistan.
  • Identity verification documents: CNIC (Computerised National Identity Card), passport, or other government-issued ID when requested for KYC verification.
  • Financial information: Payment method details including Easypaisa account numbers, JazzCash numbers, bank account details for IBFT, and card details where applicable. Full card numbers are not stored by 777 fe – these are handled by PCI-compliant payment processors.
  • Support communications: Messages, emails, and chat records when you contact 777 fe support.
  • Responsible gaming information: Deposit limits, self-exclusion preferences, and session settings you configure in your account.

2.2 Data Collected Automatically

  • Device data: Device type, operating system, screen resolution, and unique device identifiers.
  • Connection data: IP address, approximate location derived from IP, internet service provider name, and connection type.
  • Browsing behaviour on the platform: Pages visited, features used, time spent per page, bet history, deposit and withdrawal history, and game session data.
  • Cookie data: See Section 7 for a full breakdown of cookies used by 777 fe.
Data Category Examples Purpose
Identity DataName, CNIC, date of birthKYC / Verification
Contact DataEmail, mobile, addressAccount Management
Financial DataEasypaisa/JazzCash no., IBFT detailsPayment Processing
Transactional DataDeposits, withdrawals, betsOperations / Legal
Technical DataIP address, device, browserSecurity / Fraud
Usage DataPages visited, session timeProduct Improvement
CommunicationsSupport chat, email recordsCustomer Service
777 fe

3How 777 fe Uses Your Personal Data

777 fe uses the personal data collected from Pakistani players for the following purposes:

  • Account creation and management: To set up, maintain, and operate your 777 fe account, including processing deposits, tracking balances, and managing your betting activity.
  • Identity and age verification: To confirm that you are over 18 and to verify your identity as required by our KYC obligations. This protects both you and the platform from fraud and misuse.
  • Payment processing: To execute deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card payments. Payment data is processed securely and is not retained in full by 777 fe beyond what is needed for transaction records.
  • Fraud prevention and security: To monitor for unusual account activity, multiple account detection, bonus abuse, and other security threats. This protects the integrity of the platform for all Pakistani players.
  • Responsible gaming: To apply the deposit limits, session reminders, and self-exclusion settings you have configured, and to flag patterns of play that may indicate problem gambling.
  • Customer support: To handle enquiries, complaints, and disputes effectively using the history of your account and previous communications.
  • Service improvement: To analyse how Pakistani players use the 777 fe platform so we can improve the interface, betting markets, game selection, and overall experience.
  • Marketing communications: To send you information about 777 fe promotions, bonuses, and new features if you have consented to receive such communications. You can withdraw this consent at any time.
  • Legal compliance: To comply with applicable legal obligations including anti-money laundering requirements and data retention rules.

777 fe does not use personal data to make fully automated decisions that have a significant legal effect on individual players without human review. Bet settlement and account security checks may use automated systems but are subject to human oversight where outcomes are disputed.

4Legal Basis for Processing

777 fe processes your personal data on the following legal grounds depending on the purpose of the processing:

  • Contract performance: Processing necessary to provide the 777 fe service to you under the Terms and Conditions you agreed to at registration. This covers account management, bet processing, and payment transactions.
  • Legal obligation: Processing required to comply with applicable legal requirements, including anti-money laundering checks, identity verification, and record-keeping obligations.
  • Legitimate interests: Processing necessary for the legitimate operational interests of 777 fe, including fraud detection, security monitoring, platform improvement, and responsible gaming management. These interests are balanced against your privacy rights.
  • Consent: Processing based on your explicit consent, primarily for marketing communications. Where consent is the basis for processing, you have the right to withdraw it at any time and the withdrawal will not affect the lawfulness of processing that took place before the withdrawal.

5Data Sharing and Third Parties

777 fe does not sell your personal data. We may share your data with the following categories of third parties where necessary to provide our services:

5.1 Payment Service Providers

To process deposits and withdrawals, 777 fe shares necessary transaction data with Pakistani payment providers including Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners for IBFT processing. These providers process data only as required to complete transactions and are bound by their own privacy obligations.

5.2 Identity Verification Services

Where KYC verification is required, 777 fe may use third-party identity verification services to confirm the authenticity of documents you provide. These services receive only the specific data needed for verification and do not retain it beyond the verification process.

5.3 Technology and Infrastructure Providers

777 fe uses trusted third-party technology providers for services including cloud hosting, live dealer streaming, analytics, and fraud prevention. These providers act as data processors under instruction from 777 fe and are contractually prohibited from using your data for any purpose other than providing their service to us.

5.4 Legal Authorities

777 fe may disclose personal data to law enforcement, regulatory authorities, or other government bodies where required by law or in response to a valid legal order. We will only disclose the minimum information necessary to satisfy the legal requirement.

No Marketing Sales: 777 fe will never provide your personal data to advertising networks, data brokers, or any other third party for the purpose of sending you marketing communications from other companies.

6Payment Data and Financial Security

Payment data security is a high priority at 777 fe given the PKR transactions involved. Here is how financial data is handled:

  • Full card numbers are never stored by 777 fe. Card transactions are handled by PCI-DSS compliant payment processors who tokenise card data.
  • Easypaisa and JazzCash mobile wallet numbers are stored in encrypted form and used only for processing transactions you initiate and for applying the same-method withdrawal policy.
  • Bank account details provided for IBFT transfers are stored securely and used only for processing the specific transactions for which they were provided.
  • Transaction records including deposit amounts, dates, and withdrawal details are retained for a minimum of 5 years for legal and anti-money laundering compliance purposes.
  • No payment credentials are shared with third parties beyond what is necessary to complete a specific transaction you have initiated.
777 fe

7Cookies and Tracking Technologies

777 fe uses cookies and similar tracking technologies to make the platform work correctly, improve the user experience, and understand how Pakistani players use the site. A cookie is a small text file stored on your device when you visit a website.

The following categories of cookies are used by 777 fe:

Cookie Type Purpose Can Be Disabled
Essential Required for the platform to function. Keeps you logged in, secures sessions, and enables core betting and payment features. Without these, 777 fe cannot operate. No – required for operation
Functional Remember your preferences such as language settings, table stakes, and notification preferences. Improves your experience on return visits to 777 fe. Yes – limited functionality impact
Analytics Collect anonymised data on how players use the 777 fe platform – pages visited, time spent, features used. Used to improve the platform. No personally identifiable data is shared with analytics providers. Yes – via cookie settings

You can control cookie preferences through your browser settings or through the cookie preference centre accessible on the 777 fe website. Note that disabling essential cookies will prevent the platform from functioning correctly.

777 fe does not use third-party advertising cookies or tracking pixels that share your data with external advertising networks.

8How Long We Keep Your Data

777 fe retains personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law. The general retention periods applied are as follows:

  • Account data: Retained for the duration of your active 777 fe account plus 5 years after account closure, to satisfy anti-money laundering and legal record-keeping obligations.
  • Financial transaction records: Retained for a minimum of 5 years from the date of the transaction in compliance with financial regulations.
  • Identity verification documents: Retained for 5 years after account closure or 5 years after the date of verification, whichever is later.
  • Customer support communications: Retained for 3 years from the date of the interaction to allow for dispute resolution.
  • Marketing consent records: Retained for the period of consent plus 3 years to demonstrate compliance in the event of a complaint.
  • Cookie and analytics data: Anonymised analytics data may be retained for up to 24 months. Cookie identifiers are refreshed regularly.

When the applicable retention period expires, personal data is securely deleted or anonymised so it can no longer be associated with you.

9Your Privacy Rights as a 777 fe Player

As a registered player at 777 fe you have the following rights regarding your personal data. To exercise any of these rights, contact us at the email address in Section 13. We respond to all valid requests within 30 days.

Right to Access

You can request a copy of the personal data 777 fe holds about you. We will provide a clear summary of what data is held, why it is held, and with whom it may have been shared.

Right to Correction

If any personal data held by 777 fe is inaccurate or incomplete, you have the right to request a correction. You can update most account information directly in your 777 fe account settings.

Right to Deletion

You can request deletion of your personal data. This right is subject to legal retention obligations – for example, transaction records required for anti-money laundering compliance cannot be deleted before the legal retention period expires.

Right to Restrict Processing

You can request that 777 fe restrict certain types of processing of your data while a dispute or correction request is being resolved. During a restriction period, data will be stored but not actively used.

Right to Data Portability

You can request a copy of your personal data in a structured, machine-readable format. This allows you to transfer your data to another service provider if you choose.

Right to Withdraw Consent

Where processing is based on your consent – primarily marketing emails and notifications – you can withdraw consent at any time through your 777 fe account settings or by contacting support. Withdrawal does not affect the lawfulness of earlier processing.

10How We Keep Your Data Secure

777 fe takes the security of player data seriously and implements a range of technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction. Key security measures include:

  • 256-bit SSL/TLS encryption on all data transmissions between your device and the 777 fe platform.
  • Encrypted data storage for all personal and financial data at rest on 777 fe servers.
  • Access controls restricting staff access to personal data based on the minimum required to perform their role. Senior staff undergo enhanced background checks.
  • Regular security audits and vulnerability testing of the platform infrastructure.
  • Multi-factor authentication options available to players to protect their 777 fe accounts.
  • Automated fraud monitoring to detect and respond to suspicious activity patterns in real time.

While 777 fe takes all reasonable steps to protect your data, no internet-connected platform can guarantee absolute security. Players are encouraged to use strong, unique passwords for their 777 fe accounts and to enable available multi-factor authentication features.

If you suspect your 777 fe account has been accessed without your permission, contact support immediately via email at support@777fe.wine and change your password as a first step.

11Children and Minors

777 fe is an adult platform and is strictly not intended for use by persons under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age. Age is verified during the registration process and may be verified again at any point through our KYC procedures.

If we become aware that personal data has been collected from a person under 18, that account will be closed immediately and all associated data will be deleted except where retention is required by law. If a parent or guardian believes their child has created a 777 fe account, they should contact us immediately at support@777fe.wine.

12Changes to This Privacy Policy

777 fe may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or the services we offer. When changes are made, the updated policy will be published at 777fe.wine/privacy-policy with a revised effective date shown at the top of the page.

Where changes are material – meaning they significantly affect how your data is used or your rights – 777 fe will notify registered players by email to the address on their account at least 7 days before the changes take effect. Continued use of the platform after the effective date of a revised Privacy Policy constitutes acceptance of the updated terms.

We encourage players to review this Privacy Policy periodically to stay informed about how 777 fe handles personal data.

13How to Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the personal data 777 fe holds about you, please contact us through the following channel:

Email: support@777fe.wine
Subject Line: Privacy Request – [Your Account Username]
Response Time: Within 30 days for formal data rights requests; typically faster for general enquiries
Available: 24/7 – 365 days a year

When contacting us about a data rights request, please include your full name, registered email address, and account username so we can locate your records efficiently. We may ask for identity verification before processing a data access or deletion request to protect your data from unauthorised requests.

Common Privacy Questions from Pakistani Players

Your Easypaisa or JazzCash number is shared only with the relevant payment provider to process the specific transaction you initiated. It is not shared with any other third party for any other purpose. The number is stored in encrypted form on 777 fe servers and is accessible only to authorised staff for the purpose of transaction support.

You can submit a deletion request and we will delete all personal data that we are not legally required to retain. Financial transaction records and identity verification records must be retained for the legal minimum period (typically 5 years) for anti-money laundering and regulatory compliance. We will confirm what has been deleted and what is being retained and why.

Your betting history at 777 fe is used to maintain your account balance, resolve disputes, apply responsible gaming monitoring, and comply with legal record-keeping requirements. It may be reviewed by the fraud team if unusual activity is detected. We also use anonymised, aggregated betting data across our player base to understand which markets are most popular and improve our product – no individual betting history is shared with third parties for this purpose.

If you consented to marketing communications during registration, 777 fe may send you emails about promotions, bonuses, and new features. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link at the bottom of any marketing email or by going to Communication Preferences in your account settings. Operational emails about your account – such as deposit confirmations, withdrawal notifications, and security alerts – will continue regardless of marketing preferences as they are necessary for your account.

Ready to Play at 777 fe Responsibly?

Your data stays private and secure at 777 fe. Register free, deposit from Rs 500 via Easypaisa or JazzCash, and enjoy PSL betting, live Teen Patti, Andar Bahar, and football markets – all in PKR with instant payouts.

18+ only · PKR only · Data protected · Responsible gaming tools available